Tag Archives: marketing

How social do you think you are?

Are you using your teenage daughter’s Facebook to get the word out? Are you hounding your staff about Tweeting on the job? Was your website built by your sisters son’s best friend’s cousin? Don’t just play Mafia Wars or Retweet because he’s your buddy. Use the tools for a purpose.

It’s time to take control and face reality: social media plays one of the largest roles in marketing today. Do you have a social media plan? You should. It’s as important today as a business or marketing plan is. Everyone uses social media today or at least those who are social do. But to do it right takes time and effort to learn what the tools mean.

Things to consider:

Try to post positive tips more than self-promotional ones, at least four or five times more. One of the top reasons people unfollow is because of overwhelming marketing, boring or repetitive posts.

Retweet an article because it makes good business sense to you and your clients. Make sure the offering is sound. Link it to your Facebook page or latest news from your company blog.

Spread your posts out so that when your followers log in, they’re not inundated with only your posts. It’s a sure way to get unfollowed.

Always try to put a link in a post for more information. You can only say so much in Social Media. Use simple and positive language. Remember that it is ‘social’ media. Include an action phrase to motivate your followers like saying ‘please retweet or please like. Research shows that more LIKES are made on posts at the end of the week, so make the ones on Friday count. Be polite. Thank your followers for retweeting or mentioning. It’s all about relationship-building.

Remember that when sending email newsletters to customers and prospects that they need to benefit from the message or they’ll opt-out from further mailings. It’s not just about you.

If you can keep these basics in your head, they’ll help you become more social. The Internet’s not going away, so leverage it’s power and grow your business!


Franklin Beecham is a visual artist. His paintings are collected internationally. He is also the Founder of markhamartcollective.com an online visual art resource.

Website:  http://www.beecham.ca



Leverage the Power of QR Codes

If you don’t already know, the latest smart phones and quick response codes (QR codes) are entering into online and offline marketing. QR codes are a hot item in mobile marketing as more and more advertisers add them to their marketing initiatives.

 More than just a ‘cool factor’, QR codes drive website traffic from print and direct mail. Magazine ads are using QR codes instead of asking their audiences to manually type in their information. Scanning the code into a phone automatically allows access to immediate information. By adding the QR code into a direct response piece, you can easily transmit the user to product information, websites, contact information and much more. This can potentially lead to an immediate sale or conversion, plus by using services such as Bit.ly you can track the success of your campaign.

 As the techno-savvy buyer travels by foot or motorization, realty agents can take advantage of immediate access to information about prospective real estate by offering the 2D barcode to those with a scanner app loaded on their smartphone. Sure beats typing in a phone number or address to view info on that newly-listed house you just jogged by.

 The immediacy of the QR code means quicker response. Imagine you have a video on YouTube. Post your QR code and immediately drive traffic to your movie trailer, commercial or music video. Add a QR code to your next event invitation so your uncle Bob can scan it in for Google map directions and not end up getting lost in some bar.

 So the question you should be asking yourself is: “why aren’t I taking advantage of QR codes, and what should I use it on to leverage my online and offline communications?” Contact me and I’ll show you how.


 Franklin Beecham is a visual artist. His paintings are collected internationally. He has also created branding solutions for the Markham Arts Council and the York Region Arts Council.

Website:   “http://www.beechamcanada.comwww.beechamcanada.com

Web log:  “http://www.markhamartist.comwww.markhamartist.com