Tag Archives: GraphicDesign

The Art of the Hidden Message

Vito Marchese

By: Vito Marchese

One of my favourite projects to work on as a graphic designer is a logo. It seems so simple, yet it tends to be one of the more complex project that I work on. With so much importance in a logo and so little space to convey the message, the details are crucial.

Some of the best and most well-known logos in the world tend to be the simplest. They do a fantastic job at being recognized in the marketplace and, if done right, can convey the right emotion for the brand.

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