Category Archives: Vito Marchese

Vito Marchese is the owner of Whiteboard Studio – a creative advertising agency located in Richmond Hill, Ontario.

Logo Design: Less is More

One of the biggest misconceptions is that a simple logo takes less time to create and is also least expensive. Based on my experiences in logo design, it is often the simplest logos that are the toughest to complete.

One of the main reasons it is so tough to create a simple logo is that there is less object to work with and as such so much more attention is given to the final product. Every single line, box, shadow, and colour is therefore that much more scrutinized upon completion.

In fact, some of the most well-known and easily recognized brands in the world tend to have the simplest logos. Take for example, Apple, Pepsi, 3M, Target, and McDonalds. All have logos that are extremely simple and easy to recreate, yet these brands tend to be some of the most well-recognized companies in the world. Yes I’m sure their strong marketing campaigns have a lot to do with it, but there’s no doubt that a strong logo is the foundation for a successful marketing campaign.

I find that the best logo designs are those that are the most simple. They are easy to recognize, memorable, easier to work with and most likely the best branding strategy for your business.



The Art of the Hidden Message

Vito Marchese

By: Vito Marchese

One of my favourite projects to work on as a graphic designer is a logo. It seems so simple, yet it tends to be one of the more complex project that I work on. With so much importance in a logo and so little space to convey the message, the details are crucial.

Some of the best and most well-known logos in the world tend to be the simplest. They do a fantastic job at being recognized in the marketplace and, if done right, can convey the right emotion for the brand.

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