Are you using your teenage daughter’s Facebook to get the word out? Are you hounding your staff about Tweeting on the job? Was your website built by your sisters son’s best friend’s cousin? Don’t just play Mafia Wars or Retweet because he’s your buddy. Use the tools for a purpose.
It’s time to take control and face reality: social media plays one of the largest roles in marketing today. Do you have a social media plan? You should. It’s as important today as a business or marketing plan is. Everyone uses social media today or at least those who are social do. But to do it right takes time and effort to learn what the tools mean.
Things to consider:
Try to post positive tips more than self-promotional ones, at least four or five times more. One of the top reasons people unfollow is because of overwhelming marketing, boring or repetitive posts.
Retweet an article because it makes good business sense to you and your clients. Make sure the offering is sound. Link it to your Facebook page or latest news from your company blog.
Spread your posts out so that when your followers log in, they’re not inundated with only your posts. It’s a sure way to get unfollowed.
Always try to put a link in a post for more information. You can only say so much in Social Media. Use simple and positive language. Remember that it is ‘social’ media. Include an action phrase to motivate your followers like saying ‘please retweet or please like. Research shows that more LIKES are made on posts at the end of the week, so make the ones on Friday count. Be polite. Thank your followers for retweeting or mentioning. It’s all about relationship-building.
Remember that when sending email newsletters to customers and prospects that they need to benefit from the message or they’ll opt-out from further mailings. It’s not just about you.
If you can keep these basics in your head, they’ll help you become more social. The Internet’s not going away, so leverage it’s power and grow your business!
Franklin Beecham is a visual artist. His paintings are collected internationally. He is also the Founder of markhamartcollective.com an online visual art resource.